To bridge with Nooka's idea of promoting universal language through their watch face design, I wanted to combine both digial and analog clock in my logo. The perpendicular extensions of the letters, "q" and "t" signify the analog way of time while the visual aesthetic of it expresses the digitalized representations of time. 

"Quant" is within an abstract shape with three curved corners and one sharp corner. Symbolizing the angularity of the Quant store and its singularity.